Prof Adei urges Ghanaian businesses to build brands on quality
Former GIMPA Rector Professor Stephen Adei has urged Ghanaian businesses to build competitive brands on quality, reliability, integrity and innovation to strengthen the country's reputation in international markets. He stressed that promotion alone would not earn lasting confidence without quality products and reliable services, and called for a shift from exporting raw materials to developing competitive Ghanaian brands.
12 hours ago · Joy Online →