UFC's parent company TKO Group Holdings revealed that staging the Freedom 250 event at the White House in June resulted in a loss of approximately $30 million, despite the invite-only event attracting a global audience of around 34 million viewers and being attended by about 4,300 guests including President Donald Trump and Vice-President JD Vance. The company attributed the loss to high production costs initially estimated to exceed $60 million, though it offset part of the expense through sponsorships, media exposure and commercial partnerships.
20 hours ago · Daily Guide →
Paramount Skydance chief executive David Ellison has defended the company's $110bn takeover of Warner Bros. Discovery in a New York Times op-ed, rejecting antitrust concerns by arguing the combined entity would account for less than 20% of US television watch time and would compete against tech giants with greater resources.
5 August 2026 · Joy Online →
UFC owners lost $30m staging the invite-only Freedom 250 event at the White House in June, attended by President Trump and Vice President Vance. Despite the expected losses, the organisation saw increased revenue for the second quarter of 2026, recouping some costs through sponsorships, media exposure, and partnerships.
5 August 2026 · Joy Online →