Accra Framework

Friday 24 July

1. ACCRA Framework prioritizes culture in African organizational change communication

   An editorial argues that effective internal communication in African organizations must begin with understanding employees' cultural contexts—their beliefs, lived experiences, family responsibilities, respect for authority, religious values, and communal relationships—rather than relying on standard communication plans alone, as outlined in the forthcoming ACCRA Framework for Internal Communication and Change Management.

   24 July 2026 · Joy Online →

2. Organisational change needs culture-centred communication, says Accra Framework

   A new framework for internal communication in Africa argues that employee resistance to change stems not from poor communication but from messages that fail to reflect cultural realities. The framework proposes that effective internal communication should begin with understanding employees' cultural beliefs, family responsibilities, respect for authority, religious values and communal relationships.

   24 July 2026 · Joy Online →