Also known as: Mr Bessa Simons · Mr. Simons
President of the Musicians Union of Ghana (MUSIGA), announced and led the "Highlife to the World" campaign promoting Ghana's UNESCO-inscribed Highlife music globally.
Verbatim sentences from the source article.
Joy Online
… The launch featured performances by Jupitar, Bessa Simons, Obrafour, Stonebwoy and the Lucky Star Band, with opening sets by DJ Logs, DJ Demo, DJ King Solo and Nigerian guest DJ Enny. …
Highlife to the World campaign for Black Star Experience 2027 launched in BarcelonaDaily Guide
… The night featured performances from Jupitar, Bessa Simons, Obrafour, Stonebwoy and the Lucky Star Band, with opening sets by DJ Logs, DJ Demo, DJ King Solo, and Nigerian guest DJ Enny. …
Highlife To The World Kicks Off In BarcelonaJoy Online
… MUSIGA President Bessa Simons highlighted the significance of the initiative. “Highlife is Ghana’s musical heartbeat. …
Highlife to the World campaign begins global journey with Paris launchJoy Online
The President of the Musicians Union of Ghana (MUSIGA), Bessa Simons, has said Highlife is intrinsically Ghanaian and that although some countries try to claim it as their own, they cannot take the genre away from Ghana. …
Highlife is ours, and nobody can deny that – MUSIGA PresidentDaily Guide
… Artistes scheduled to perform at the Barcelona concert include Bessa Simons, Stonebwoy, Amandzeba Nat Brew, Obrafour, Jupitar and more. …
Ghana To Launch Highlife Campaign In SpainDaily Guide
… Artistes scheduled to perform at the Barcelona concert include Bessa Simons, Stonebwoy, Amandzeba Nat Brew, Obrafour, Jupitar and more. …
Ghana To Launch Highlife Campaign In SpainThe Ghanaian Times
… Delivering a solidarity message, MUSIGA President and renowned highlife musician, Bessa Simons, commended Charterhouse for creating platforms that contribute to the professional development of musicians and music stakeholders. …
27th TGMA Music Summit: Stakeholders talk brands, contracts and music businessJoy Online
… Delivering a solidarity message, MUSIGA President and renowned highlife musician, Bessa Simons, commended Charterhouse for creating platforms that contribute to the professional development of musicians and music stakeholders. …
Over 200 music industry stakeholders attend 27th TGMA Music Summit to explore brand partnerships and music contractsBusiness & Financial Times
… The MUSIGA President, Bessa Simons warmly welcomed the delegation and expressed excitement at hosting such a high powered delegation from Nigeria. …
MUSIGA hosts Nigerian delegationJoy Online
… I’m looking forward to a future where we can enable direct digital music sales, where listeners can buy songs with a click, not just ringtones. “Using the platform to highlight collective responsibility, MUSIGA President, Bessa Simons, called for stronger unity and formal partici …
Turning streams into livelihoods: MTN Ghana, artists, industry leaders and creators rethink music incomeGhana's "Highlife to the World: Black Star Experience 2027" campaign was officially launched in Barcelona on 2 August 2026, marking the start of a global initiative to promote the country's iconic music genre ahead of its 70th anniversary celebrations. The campaign will feature workshops, masterclasses and concerts across Africa, Asia, Europe and the Americas.
6 August 2026 · Joy Online →
Ghana's "Highlife to the World: Black Star Experience 2027" campaign was officially launched in Barcelona on 2 August 2026, marking the start of a global initiative to promote the country's iconic music genre ahead of its 70th anniversary celebrations. The campaign will feature workshops, masterclasses and concerts across Africa, Asia, Europe and the Americas.
6 August 2026 · Joy Online →
Ghana's Creative Arts Agency officially launched the 'Highlife to the World – The Black Star Experience 2027' campaign in Barcelona on August 2, 2026, to promote Ghana's iconic highlife sound globally through workshops, masterclasses and concerts across Africa, Asia, Europe and the Americas as part of activities marking Ghana's 70th independence anniversary.
6 August 2026 · Daily Guide →
Ghana's Highlife to the World campaign has launched internationally with a masterclass in Paris, celebrating the history and global influence of Highlife music following its inscription on UNESCO's Representative List of Intangible Cultural Heritage. The initiative, organised by MUSIGA in partnership with BenayaCon Promotions and ShowBiz Africa, aims to preserve and promote Highlife on the global stage.
23 July 2026 · Joy Online →
The Musicians Union of Ghana (MUSIGA) President Bessa Simons announced the 'Highlife to the World' campaign to promote Ghana's Highlife music, which UNESCO inscribed on its Intangible Cultural Heritage List in December 2025. The campaign will be formally launched at a Barcelona concert on August 2, 2026, with rollout beginning in March 2027 alongside Ghana's 70th Independence Anniversary celebrations.
20 July 2026 · Joy Online →
Ghana will hold a concert in Barcelona on August 2, 2026, to launch the 'Highlife to the World – BlackStar Experience 2027' global campaign, promoting and preserving Ghana's UNESCO-inscribed Highlife music and dance ahead of a worldwide rollout beginning in March 2027.
17 July 2026 · Daily Guide →
Ghana will launch the 'Highlife to the World – BlackStar Experience 2027' global campaign with a concert in Barcelona on August 2, 2026, featuring Ghanaian artists including Stonebwoy, Obrafour, and others. The campaign, organised by the Ghana Embassy in Madrid and partners, aims to promote and preserve Ghana's UNESCO-inscribed Highlife music and dance ahead of a worldwide rollout in March 2027.
17 July 2026 · Daily Guide →
Over 230 artistes, managers, music executives, media practitioners and creative entrepreneurs gathered at the British Council in Accra for the 27th Telecel Ghana Music Awards Music Summit, held in commemoration of World Music Day to discuss brand endorsements and music contracts and equip Ghana's music community with practical knowledge for sustainable careers.
26 June 2026 · The Ghanaian Times →
Over 200 artistes, managers, executives, media practitioners, and creative entrepreneurs attended the 27th Telecel Ghana Music Awards Music Summit at the British Council in Accra to discuss brand endorsements and music contracts as part of World Music Day commemoration.
26 June 2026 · Joy Online →
The Musicians Union of Ghana (MUSIGA) hosted a delegation from Nigeria's National Institute for Policy and Strategic Studies, led by Prof Dabin Haruna Khitwe, who were in Ghana on a study tour examining the creative economy and entrepreneurship for sustainable development.
22 May 2026 · Business & Financial Times →
MTN Ghana hosted a Digital Music Conference in Accra bringing together over 100 stakeholders from Ghana's music and creative sector to examine how the digital music landscape can be structured to translate creativity into sustainable livelihoods. The forum addressed structural gaps in monetisation, rights management and value distribution within the industry.
14 May 2026 · Joy Online →
The president of the Musicians Union of Ghana commended MTN Ghana's Caller Ring Back Tone (CRBT) initiative at the MTN Digital Music Conference, describing it as a strategic intervention that offers artistes recurring, passive income through fan engagement and local consumption patterns, complementing streaming revenue in the digital age.
4 May 2026 · Daily Guide →
MTN held a conference in Accra bringing together musicians, producers, and music industry stakeholders to discuss how digital platforms could help Ghanaian artistes create sustainable income, addressing challenges in converting visibility into financial gains.
4 May 2026 · The Ghanaian Times →
MTN Ghana held its first Digital Music Conference to address how artistes can earn sustainable income in the digital age. The event featured industry stakeholders and examined revenue challenges on streaming platforms, with officials noting that alternative channels like caller ring-back tones (CRBT) may offer more accessible earnings routes.
30 April 2026 · Joy Online →
The 3rd Authentic Highlife Nite, held on April 25 at +233 Jazz Bar & Grill, featured performances by veteran and contemporary artists and raised funds for the Ageing Musicians Welfare Fund. The event marked the official launch of a landmark Highlife Festival scheduled for October 2026 and the 'Highlife 2 the World Tour'.
29 April 2026 · Daily Guide →
The fourth edition of the International AMOFEST has been officially launched in Accra, positioning itself as a platform connecting Africa with the rest of the world through music, culture, and artistic collaboration, with a central focus on reviving and promoting Ghana's highlife music tradition.
28 April 2026 · Joy Online →
The Musicians Union of Ghana held its 3rd Authentic Highlife Nite on 25 April to raise funds for the Ageing Musicians Welfare Fund, featuring performances by Teacher, Mzbel, Obrafour, Kwabena Kwabena, and others. The event announced the official launch of the Highlife Festival planned for October 2026 and the Highlife to the World Tour.
27 April 2026 · Joy Online →