Quality and trust must define Ghanaian brands
Prof. Stephen Adei, Patron of the Chartered Institute of Marketing, Ghana, has urged marketing practitioners to build competitive Ghanaian brands that deliver quality products and services. He told the 37th CIMG Annual National Marketing Performance Awards that success in the era of technology and AI depends on businesses creating valuable and trustworthy products that meet consumer needs and keep their promises.
20 October 2026 · Joy Online →