Ghana must take an active role in the digital transformation of tourism as artificial intelligence (AI) changes how destinations attract visitors and deliver services, President of the Ghana Tourism Federation (GHATOF), Seth Ocran, has said. …
The Ghana Tourism Federation (GHATOF) has called for greater adoption of digitalisation and artificial intelligence (AI) to reshape the country’s tourism industry and make it more competitive. …
The Ghana Tourism Federation (GHATOF) has called on stakeholders in the tourism and hospitality industry to embrace digitalisation and artificial intelligence (AI) to transform the sector and improve Ghana’s competitiveness. …
The Ghana Tourism Federation (GHATOF) has called for stronger collaboration between the Ghana Tourism Authority (GTA) and private-sector tourism associations to help build a more coordinated, competitive and sustainable tourism industry. …
… The Ghana Tourism Federation has previously raised concerns about the number of taxes and levies affecting tourism businesses, saying businesses could face as many as 20 different taxes and levies from various institutions. …
The Ghana Tourism Federation (GHATOF) has intensified efforts to position tourism as a major vehicle for attracting investment from the Ghanaian diaspora, particularly African Americans seeking business opportunities and stronger ties with the country. …
… Meanwhile, the Ghana Tourism Federation (GHATOF), the apex private-sector umbrella body for tourism trade associations in Ghana, last week appointed Dr Williamson as its Tourism Ambassador for Diaspora Affairs. …
The Ghana Tourism Federation (GHATOF) is calling for a review of Ghana’s 260-dollar e-Visa fee, warning that the cost could make the country less competitive as a tourism destination. …
… THE BOZOMA OPPORTUNITY SHOULD BECOME A POLICY LESSON I would therefore urge the Ministry of Tourism, the Ghana Tourism Authority, the Ghana Tourism Federation, private-sector tourism operators and the creative industries to treat the Bozoma Saint John wedding not merely as a cele …
… The Ghana Tourism Authority (GTA), in partnership with the Ghana Tourism Federation (GHATOF), is introducing programmes to train young people, improve professional standards and create opportunities for them to build sustainable careers in the tourism sector. …
The President of the Ghana Tourism Federation has called on the tourism industry to adopt artificial intelligence and emerging technologies to attract visitors and deliver services, while emphasizing that technology alone requires stronger cooperation among businesses, regulators, and workers. He urged tourism operators to move beyond isolation and proposed linking the Eastern Expo with major festivals to create an integrated tourism calendar.
The President of the Ghana Tourism Federation has called on the tourism industry to adopt artificial intelligence and emerging technologies to attract visitors and deliver services, while emphasizing that technology alone requires stronger cooperation among businesses, regulators, and workers. He urged tourism operators to move beyond isolation and proposed linking the Eastern Expo with major festivals to create an integrated tourism calendar.
The Ghana Tourism Federation has urged greater adoption of digitalisation and artificial intelligence to reshape the country's tourism industry and make it more competitive, arguing that these tools are becoming essential for destination marketing, understanding visitor behaviour, and improving service delivery.
The Ghana Tourism Federation has called on stakeholders to embrace digitalisation and artificial intelligence to transform the tourism sector and improve Ghana's competitiveness. The federation's president emphasised that Ghana must actively participate in digital transformation rather than simply observe global changes, and urged stronger collaboration between tourism regulators and the private sector.
The Ghana Tourism Federation president Seth Ocran has urged deeper collaboration between the Ghana Tourism Authority and private-sector tourism associations, saying effective regulation must be paired with continuous dialogue and partnership to build a more coordinated, competitive and sustainable tourism industry.
An opinion piece questions whether Ghana is marketing itself to tourists faster than it is improving the visitor experience, raising concerns about hotel pricing competitiveness and the sustainability of initiatives like the Visit Ghana partnership with Sunderland Football Club.
The Ghana Tourism Federation has intensified efforts to position tourism as a vehicle for attracting investment from the Ghanaian diaspora, particularly African Americans, by bringing together diaspora investors, government agencies, and private-sector players. The federation aims to use tourism as a gateway to investment in agriculture, real estate, affordable housing, hospitality, and other sectors of the economy.
Dr Cheryl Polote Williamson, an African-American tourism promoter, has been honoured by the chiefs and people of Abura Odonase for her contribution to strengthening relations between Ghana and the African Diaspora through tourism promotion. She pledged to bring a delegation of 70 members of the African Diaspora to Ghana in March 2027 for Ghana @ 70 celebrations.
The Ghana Tourism Federation is calling for a review of Ghana's $260 e-Visa fee, warning that the cost and processing delays could make the country less competitive as a tourism destination compared to neighbouring countries with lower visa fees.
A Ghanaian-American marketing executive's August 2026 wedding in Accra, attended by Real Housewives of Beverly Hills personalities and filmed for television, illustrates Ghana's under-exploited advantage: celebrities voluntarily associate themselves with Ghana through personal milestones, reaching millions of followers without the country having to pay for endorsements.
Ghana's tourism industry is expanding as a major pathway for youth employment and entrepreneurship, with direct employment in the sector reaching approximately 204,591 jobs in 2023, and total employment including indirect roles estimated at approximately 429,641 jobs in 2023. The Ghana Tourism Authority and Ghana Tourism Federation are launching training programmes to develop professional standards and create sustainable career opportunities for young people in tourism.
The Ghana Tourism Federation has welcomed the government's introduction of an electronic visa system as a modernizing step for travel infrastructure and tourism appeal. However, the federation cautioned that current visa fees could discourage potential visitors and called for lower processing costs.