Dr Kobbina Tuyee Awuah, CEO of Crown Peak Holdings and Pinkberry franchise operator, left a high-paying petroleum engineering role based in New Jersey after three years because it lacked fulfillment and excitement. A mentor encouraged him to attend business school to expand his perspective beyond routine technical work.
3 June 2026 · Joy Online →
Dr Kobbina Tuyee Awuah, CEO of Crown Peak Holdings, has revealed that his initial effort to introduce the Pinkberry frozen yoghurt chain to Ghana was unsuccessful. The idea originated while he was at Harvard Business School in 2014, when he encountered the brand and believed it could work in Ghana, though the first attempt ultimately failed.
3 June 2026 · Joy Online →
Pinkberry Ghana's CEO Dr Kobbina Tuyee Awuah recalled how a Kumasi outlet exposed resistance to the brand's premium pricing, after a customer said she would rather buy fufu than 10-cedi ice cream, leading to the branch's closure. He noted that other branches in Cantoments, East Legon, and Haatso performed well, and attributed challenges partly to high franchise costs, including equipment expenses of about 25,000 dollars per machine.
3 June 2026 · Joy Online →
Kobbinah Tuyee Awuah, CEO of Crown Peak Holdings (which operates Pinkberry and Burger King in Ghana), has credited his time at Opoku Ware School as formative, saying it exposed him to diverse people, taught him resilience through challenges like senior intimidation, and helped him build business relationships that have lasted into his professional life.
3 June 2026 · Joy Online →
Sheikh Aremeyaw Shaibu, spokesperson for the National Chief Imam, cautioned political parties against turning the anti-LGBTQ+ bill into a partisan contest, saying Ghana has already reached broad national consensus on the matter through extensive debate.
3 June 2026 · Joy Online →