… Speaking on The Career Trail on Joy Learning TV and Joy News, she said the rise of AI could make artists who still create by hand even more valuable. …
… In an interview on The Career Trail program aired on Joy Learning TV and Joy News, she said one of her biggest difficulties was dealing with clients who failed to pay for or return for artworks she had already completed. …
… In an interview on The Career Trail programme, aired on Joy Learning TV and Joy News, she said the level of government support for the arts does not compare to the attention given to sectors such as film and football. …
… Sharing her story on The Career Trail programme on Joy Learning TV and Joy News, she said making a living from art is possible, but depending solely on her artwork is not enough. …
… Speaking on The Career Trail on Joy Learning TV and JoyNews, Aewura Adjoa said her passion for drawing started in childhood and continued through her school years, despite her parents’ preference for a more stable career. …
… Speaking on The Career Trail on Joy Learning TV and Joy News, Perez Musik recalled that after leaving his job at GHOne TV to focus on music, he struggled to establish himself. …
… Speaking on The Career Trail on Joy Learning TV and Joy News, he recalled how his passion for music and entertainment developed before and during his secondary school years. …
… Speaking on The Career Trail on Joy Learning TV and Joy News, Perez Musik acknowledged the popularity of the National Science and Maths Quiz (NSMQ) but questioned the extent to which science and mathematics dominate public attention at the expense of other fields. …
… Speaking on The Career Trail on Joy Learning TV and Joy News, Perez Musik said he had received what he described as several prophetic warnings to turn away from secular music, but continued recording artistes at his studio. …
… Speaking on The Career Trail on Joy Learning TV and Joy News, he said he faced difficulties both when urban gospel was not widely accepted within Christian circles and later when he began experimenting with contemporary sounds. …
Female pencil artist Aewura Arts argues that artificial intelligence will increase the value of traditional hand-created artwork rather than displace artists, as people will prize authentic pieces and the human effort behind them. She views AI as a complementary tool for the creative industry rather than a replacement.
Female pencil artist Aewura Arts argues that artificial intelligence will increase the value of traditional hand-created artwork rather than displace artists, as people will prize authentic pieces and the human effort behind them. She views AI as a complementary tool for the creative industry rather than a replacement.
Aewura Adjoa, a female pencil artist, recounted that early in her career she faced difficulties with clients who did not pay for or return for completed artworks, as she did not initially require deposits. She also cited challenges in sourcing quality art supplies locally, forcing her to turn to international platforms.
Ghanaian pencil artist Aewura Adjoa has called on the government to increase support for the arts industry, saying government efforts do not compare to those given to film and football, and that lack of support influences parents to discourage children from pursuing creative careers.
Pencil artist Aewura Adjoa has encouraged fellow artists to develop additional income streams alongside creative work, saying that while art can be lucrative, depending solely on artwork is not enough. She emphasizes the need for hard work and entrepreneurship, and shares her own experience of balancing art with other ventures including beads work and RNH Imports, an import business she runs with her husband.
Ghanaian pencil artist Aewura Adjoa says her parents opposed her decision to pursue art as a career, questioning how she would make a living from it, but she chose Visual Arts at Mfantsiman Girls' Senior High School despite their concerns. Her childhood passion for drawing eventually led her to focus on picture-making and participate in school artistic projects.
Gospel musician Perez Musik has credited filmmaker Ivan Quarshie with shaping his creative outlook, editing skills, and work ethic after Quarshie gave him opportunities to work on high-profile productions at Farmhouse Productions.
Gospel musician Perez Musik revealed he was nicknamed "Tinny" by Mfantsipim School classmates because he rapped in Ga. He said his interest in entertainment began early through fascination with television productions and music videos, and by secondary school he had already recorded a demo album that impressed a senior student named Angel, who later became Sarkodie's manager.
Gospel musician Perez Musik has argued that Ghana's education system should give greater attention to the arts, fashion, culinary arts and other creative disciplines alongside science and mathematics, questioning the heavy focus on the National Science and Maths Quiz and noting that education should prepare young people for a wide range of careers rather than being centred primarily on science and maths.
Gospel musician Perez Musik says his recording studio was destroyed by fire on 24 December after he had ignored prophetic warnings to leave secular music and focus on Christian work. He says the incident became a turning point that led him to abandon secular music production.
Award-winning gospel musician Perez Musik has criticised the tendency to place Ghanaian artistes in fixed musical categories, saying he faced resistance both when urban gospel was not widely accepted in Christian circles and later when he began experimenting with contemporary sounds. He argued that artistes should be allowed to explore different sounds and push their creative limits without being defined by a single genre.
Ghanaian gospel musician Perez Musik resigned from his job at GHOne TV, where he worked in production, editing and directing after completing his studies at NAFTI and national service, to focus fully on his own music career. He said the decision came after realizing he was spending time growing another business while neglecting his own creative abilities.
Ghanaian-UK entrepreneur Derrick Abaitey, founder of Konnected Minds Podcast, says many musicians go broke after their biggest hits because they lack financial literacy and the ability to manage income, arguing that earning money and keeping it working are different skills.
Derrick Abaitey, founder of Konnected Minds, transitioned from a music career to entrepreneurship. He collaborated with Bisa Kdei on the 2013 song "Yebeko," which gained momentum in Ghana while he was in the UK, and performed with acts including P-Square, D'banj, and Samini.
KonnectedMinds Podcast CEO Derrick Abaitey urges young people to stop chasing high-profile mentors and instead seek guidance from accessible people in their communities who possess relevant skills and knowledge.
Derrick Abaitey, now founder and host of Konnected Minds podcast, revealed that he began pursuing music at age 11 in Ghana after being inspired by a senior student named Vibrations who mentored him in rap and songwriting fundamentals.
Ghanaian-UK entrepreneur Derrick Abaitey, host of Konnected Minds Podcast, took out a personal loan to finance the launch of his pharmacy business after struggling to raise sufficient capital. Abaitey conceived the idea for an online pharmacy while completing his pharmacy training and has since pursued the entrepreneurial venture.
Derrick Abaitey, founder of Konnected Minds Podcast, took out a personal loan to launch his online pharmacy business after struggling to raise sufficient capital. He developed the idea during his pharmacy training and credits a book recommendation from a friend for helping him overcome academic challenges during university.
Former Dean at Academic City University College Prof. Enoch Opoku Antwi has called for abolition of Ghana's protocol system in school admissions, arguing it undermines merit and discourages hard work. He also expressed concern about reports of parents paying money to secure school placements for their children.
Governance expert Prof. Enoch Opoku Antwi was inspired during his doctoral studies to launch a Caribbean restaurant in Ohio after a friend suggested Americans travel for Caribbean cuisine. He differentiated his business by preparing meals fresh to order rather than relying on pre-prepared food, competing alongside established corporate brands.
Konnected Minds Podcast founder Derrick Abaitey started selling Chinese clothing and footwear to fellow college students in London after being contacted by an online supplier on Skype. He tested the supplier's credibility by purchasing trainers with his weekly allowance and income from tech jobs, and expanded the venture once he confirmed its legitimacy.
Dean of Business Administration at Academic City University College, Professor Enoch Opoku Antwi, opened up about witnessing his father's arrest and brutal treatment by soldiers for criticizing a military regime in his childhood. He said the experience of poverty, political persecution, and early responsibility shaped his journey to becoming a professor and later prompted him to return to his village to heal from the trauma.
Governance expert Professor Enoch Opoku Antwi has shared how financial hardship almost prevented him from continuing to sixth form, after his father could only afford 40 cedis of the required 67-cedi fee, forcing him to find an additional 17 cedis for transportation and the shortfall before reporting to school.
Crown Peak Holdings CEO Dr. Kobbina Tuyee Awuah says Ghana's system makes it difficult for entrepreneurs to succeed, though he notes success on the continent is driven by resilience and personal drive rather than supportive systems. He argues that while Ghana presents structural challenges compared to the West, it is a relatively better place to do business within Africa.
Pinkberry Ghana CEO Dr Kobbina Tuyee Awuah has condemned rising violence and misconduct at inter-school athletic competitions, arguing that students should focus on the networking opportunities and cross-institutional social capital that Interco is designed to provide rather than engaging in violent clashes and vandalism.
Dr. Kobbina Tuyee Awuah, CEO of Crown Peak Holdings (which operates Pinkberry, Icy Cup, and Burger King), revealed he was raised in an academic family with both parents holding PhDs from international universities and holding senior university positions. Born in the United States while his parents pursued their studies, he moved to Ghana as a child and completed his early education within the KNUST academic environment before attending Opoku Ware School for secondary education.
Dr Kobbina Tuyee Awuah, CEO of Crown Peak Holdings and Pinkberry franchise operator, left a high-paying petroleum engineering role based in New Jersey after three years because it lacked fulfillment and excitement. A mentor encouraged him to attend business school to expand his perspective beyond routine technical work.
Dr Kobbina Tuyee Awuah, CEO of Crown Peak Holdings, has revealed that his initial effort to introduce the Pinkberry frozen yoghurt chain to Ghana was unsuccessful. The idea originated while he was at Harvard Business School in 2014, when he encountered the brand and believed it could work in Ghana, though the first attempt ultimately failed.
Pinkberry Ghana's CEO Dr Kobbina Tuyee Awuah recalled how a Kumasi outlet exposed resistance to the brand's premium pricing, after a customer said she would rather buy fufu than 10-cedi ice cream, leading to the branch's closure. He noted that other branches in Cantoments, East Legon, and Haatso performed well, and attributed challenges partly to high franchise costs, including equipment expenses of about 25,000 dollars per machine.
Kobbinah Tuyee Awuah, CEO of Crown Peak Holdings (which operates Pinkberry and Burger King in Ghana), has credited his time at Opoku Ware School as formative, saying it exposed him to diverse people, taught him resilience through challenges like senior intimidation, and helped him build business relationships that have lasted into his professional life.
Joy Online's The Career Trail Season 4 airs its fourth episode featuring Dr. Kobbina Tuyee Awuah, CEO of Crown Peak Holdings, discussing how global franchises like Burger King and Pinkberry entered Ghana and the business challenges involved.