King Promise — Ghanaian Afrobeats musician who created the official Chelsea FC anthem "Can't Tame Us," now brand ambassador for Dierre security doors' West Africa campaign.
King Promise. INSET: John Terry Afrobeats star King Promise says he is bringing former Chelsea captain John Terry and other club legends to Ghana for the music video of his Chelsea collaboration song, “Can’t Tame Us”. …
… His collaborations include Sarkodie on “Anointing,” Eugy on the hit “Dance For Me,” and King Promise on “Dabebi,” while his work with Ghanaian producer GuiltyBeatz has produced records including “Akwaaba” with Patapaa and Pappy Kojo and “Pilolo” with Kwesi Arthur. …
Italian premium security door manufacturer Dierre S.p.A. has named award-winning Ghanaian Afrobeats and Highlife artiste King Promise as the face of its new Ghana and West Africa marketing campaign. …
… Despite the cost, he believes international shows are necessary for artistes, particularly established names, because of the opportunity to connect directly with their audiences. “When you’re an artiste like KiDi, King Promise, Sarkodie or Stonebwoy, it’s important to touch your …
… A 2025 analysis of the TGMA race described the publicists behind King Paluta, Stonebwoy and King Promise as prominent voices shaping the contest and noted that some of their exchanges had become heated. …
Afrobeats star King Promise says he proposed bringing former Chelsea captain John Terry and other club legends to Ghana for the music video of his Chelsea collaboration song "Can't Tame Us," but the idea could not be executed due to the planning and approval requirements involved in working with a major football club.
Afrobeats star King Promise says he proposed bringing former Chelsea captain John Terry and other club legends to Ghana for the music video of his Chelsea collaboration song "Can't Tame Us," but the idea could not be executed due to the planning and approval requirements involved in working with a major football club.
Ghanaian producer Ray Michael Djan Jr has co-written and produced Chelsea FC's new anthem, Can't Tame Us, featuring King Promise, bringing Ghanaian and Afrobeats influence to the project. Through his London-based SW6 Studios, Ray also works with Chelsea's Foundation on the Blue Creator Collective, an initiative supporting young creatives.
Afropop star Mr Eazi has released a new single "Comfort" featuring Ghanaian-American singer MOLIY, produced by Nigerian hitmaker Ragee. The track blends Afrobeats, dancehall, hip-hop and R&B, continuing Mr Eazi's signature Banku Music sound.
Ghanaian musician King Promise has created an official anthem titled 'Can't Tame Us (Chelsea Anthem)' for Chelsea supporters across Africa. Released in September, the song will feature at Chelsea fixtures throughout the 2026/27 season, with a music video filmed in Accra locations including Nungua SDA Park where King Promise grew up.
Italian premium security door manufacturer Dierre has named Ghanaian Afrobeats and Highlife artiste King Promise as the face of its new Ghana and West Africa marketing campaign, themed "Secure What Matters," which will run across digital, outdoor and influencer platforms.
Rodney Kofi Kyei, CEO of Crux Global, says international shows and tours carry high costs for Ghanaian artistes—covering flights, promotion, production, and guest artists—but remain important for established names to connect directly with audiences and expand their reach.
Amelley Djosu argues that Ghana's entertainment industry has become focused on aggressive social media tactics and noise-making rather than genuine reputation management, and that the loudest publicists—rather than the most skilled—are setting the standard for the profession.
Digital Curator Sista Ginna has criticized Ghanaian media for emphasizing "worst dressed" lists at the Telecel Ghana Music Awards rather than appreciating celebrities' efforts, saying the focus on negative publicity encourages outrageous dressing for attention and should instead celebrate standout styles.
Across 26 TGMA editions since 2000, only ten artists have maintained long Artiste of the Year nomination streaks. Sarkodie leads with eleven consecutive nominations from the 15th edition in 2014 through the 25th edition in 2024, before his name was left off the 26th edition shortlist in 2025.
UK-based musician and DJ Denny says his Ghanaian identity remains deeply rooted despite building his music career abroad, and that who he is at home differs from his stage persona. The Afro-fusion artiste, who began his music journey in 2020 before relocating to the UK, credits his passion for performing to his school days and hopes to collaborate with Ghana's biggest names.
Hiplife pioneer Reggie Rockstone has endorsed Wendy Shay's bid for the 2026 Telecel Ghana Music Awards' Artiste of the Year award, saying it would be "a beautiful story" if she won, though he acknowledged other nominees like Medikal are also deserving.