World's largest sportswear brand experiencing sales decline and market share losses, including removal from S&P 100 index.
Verbatim sentences from the source article.
Joy Online
t’s been a difficult few years for Nike. The largest sportswear brand on the planet, named after the ancient Greek goddess of victory, has been losing of late. …
What’s gone wrong at Nike? How the world’s sportswear giant lost its mojoJoy Online
… The global brand has been a subsidiary of Nike since 2003.
Converse pulls ‘deeply upsetting’ advert after backlashJoy Online
Nike is trying to lure back shoppers in China by controlling how its products are sold online, directing consumers to official Nike channels as the American sportswear giant continues to lose ground to domestic rivals. …
Nike to tighten online sales in China amid ‘cluttered’ marketplaceJoy Online
… Apple users, Harley-Davidson riders, Nike loyalists, football club supporters and even some university alumni behave in similar ways because the brand gives them a language of identity. …
Brand communities and tribal consumption: What football fans teach us about loyaltyJoy Online
… Apple users, Harley-Davidson riders, Nike loyalists, football club supporters and even some university alumni behave in similar ways because the brand gives them a language of identity. …
Brand communities and tribal consumption: What football fans teach us about loyaltyJoy Online
… Sephora, Macy’s, Nike, eBay — Smaller but steady demand, especially around holiday seasons when import shopping picks up. …
How to sell gift cards at the highest rate in GhanaJoy Online
… The Norwegian Football Association (NFF) says it has severely underestimated demand for the kits, which have been consistently out of stock at Nike and other outlets since they launched in March. …
Norwegian football jerseys sold out ahead of Three Lions showdownJoy Online
… Nike held onto its spot as the continent’s most admired brand for the ninth straight year, followed by Adidas, Samsung, Apple and Coca-Cola. …
African brands gain modestly in consumer admiration, but global giants still dominateJoy Online
… The partnership is a “landmark victory” for Li-Ning, showing that Chinese sportswear brands can compete with global giants like Nike and Adidas to sign top players, said Linda Yu from marketing agency Red Ant Asia. …
Stephen Curry signs with Chinese brand after Under Armour splitJoy Online
… Costco, Amazon, Nike and FedEx are also facing lawsuits demanding they pass tariff refunds on to customers. …
IKEA customers sue for share of Trump tariff refundsNike, the world's largest sportswear brand, has lost sales, customers, and market value over recent years, with its share price down 75% over five years and its removal from the S&P 100 index. The company's recovery under CEO Elliott Hill has shown some progress but faces new challenges, including the loss of football star Kylian Mbappé to rival On.
1 October 2026 · Joy Online →
Nike, the world's largest sportswear brand, has lost sales, customers, and market value over recent years, with its share price down 75% over five years and its removal from the S&P 100 index. The company's recovery under CEO Elliott Hill has shown some progress but faces new challenges, including the loss of football star Kylian Mbappé to rival On.
1 October 2026 · Joy Online →
American footwear brand Converse pulled an advert from its social media channels after users said the image's lighting evoked Ku Klux Klan imagery and that dangling shoes resembled a lynching victim. The company apologized, stating the photo should not have been published and that it would "do better."
20 September 2026 · Joy Online →
Nike is restricting wholesale distributors' online sales in China and directing consumers to official Nike channels—through Tmall, JD.com, Douyin, and its own website and app—to counter a fragmented marketplace and rebuild trust with shoppers. The move comes as Nike's China sales fell 17% in the fourth quarter, amid competition from domestic rivals.
22 July 2026 · Joy Online →
Football fans exhibit loyalty to clubs for decades without material reward, showing that the strongest brands create identity and community rather than merely selling products. The article argues companies should focus on building believers through tribal consumption and emotional ownership rather than simply attracting customers.
17 July 2026 · Joy Online →
Football fans' decades-long support of clubs despite disappointment shows that the strongest brands create identity and community rather than merely selling products. Companies should focus on building believers and tribal consumption rather than just attracting customers based on performance.
17 July 2026 · Joy Online →
Joy Online outlines how to convert gift cards to Cedis through online platforms rather than street vendors, noting that rates shift daily and vary by platform. The article recommends using platforms like Nosh, Astro Africa, and Ridima, which offer upfront rates and direct bank or Mobile Money payouts.
13 July 2026 · Joy Online →
Official retailers across Europe have sold out of Norway's national team jerseys ahead of Saturday's World Cup quarter-final against England. The Norwegian Football Association says demand has far exceeded forecasts, with around 250,000 jerseys ordered by retailers this year compared with approximately 50,000 during the same period last year, driven partly by interest in players like Erling Haaland and Norway's victory over Brazil.
9 July 2026 · Joy Online →
African brands now account for 15% of the Top 100 most admired brands in Africa, up from 11% in 2025, according to the 2026 Brand Africa 100 report, though international brands including Nike, Adidas, Samsung, Apple and Coca-Cola continue to dominate the rankings.
15 June 2026 · Joy Online →
Golden State Warriors star Stephen Curry has signed an endorsement deal with Chinese sportswear company Li-Ning following his 12-year partnership with Under Armour. The deal includes collaboration on new products and plans to launch Curry's signature shops in the US and China.
2 June 2026 · Joy Online →
IKEA customers in the U.S. have filed a proposed class action lawsuit seeking refunds for higher prices charged before the Supreme Court struck down President Trump's import tariffs. The lawsuit argues that IKEA and other companies are eligible to seek government refunds for tariffs deemed unlawful, but consumers who paid the higher prices have no direct mechanism to recover the money.
2 June 2026 · Joy Online →
Anta, a Chinese sportswear company founded in the late 1980s by Ding Shizhong, has grown into a powerhouse that owns multiple international brands including Arc'teryx and Salomon, holds a stake in Puma, and aims to compete with Nike and Adidas. The company has more than 10,000 shops in China, sponsors athletes including freestyle skier Eileen Gu, and recently opened its first US outlet, a flagship store in Beverly Hills, Los Angeles.
26 April 2026 · Joy Online →