… Platforms like TikTok, Instagram, and YouTube were once dismissed in corporate conversations as distractions and time-wasters with no place in serious business environments. …
From Tiktok To Workforce: Leveraging Gen Z’s Digital Fluency In BusinessGhana Minute.
Saturday, 16 May 2026
Ghana’s news, on the hour · Est. 2026
Saturday, 16 May 2026
Accra—:—London—:—New York—:—Beijing—:—
Ghanaian press · Organization
TikTok
TikTok — social media platform being targeted by Ghanaian political campaigns and facing legal scrutiny over minors' access in European courts.
In coverage
Verbatim sentences from the source article.
- April 2026
Politics
Ghana election campaigns need new strategies for younger voters
The News
As Ghana approaches the 2028 election, political parties must rethink campaign approaches to reach a younger, more connected electorate through constituency-level targeting and digital platforms like WhatsApp, TikTok, and Facebook rather than relying on traditional media and rallies alone.
15 hours ago · Joy Online →
Yesterday
Ghana election campaigns need new strategies for younger voters
As Ghana approaches the 2028 election, political parties must rethink campaign approaches to reach a younger, more connected electorate through constituency-level targeting and digital platforms like WhatsApp, TikTok, and Facebook rather than relying on traditional media and rallies alone.
15 hours ago · Joy Online →
Ghana's marketing landscape shifts toward price-conscious digital consumers
A marketing strategist argues that Ghanaian brands must compete on "precision relevance" rather than visibility, as high inflation, youth-dominated demographics, and 70 percent mobile internet penetration have created a "hyper-rational" consumer who compares prices online before shopping and exhibits declining brand loyalty.
21 hours ago · Business & Financial Times →
Italian parents' group sues Meta and TikTok over minors' access
An Italian parents' movement and families sued Meta and TikTok in Milan's business court, seeking to require stronger age-verification systems for users under 14, remove manipulative algorithms, and provide transparent information on harms of overuse. MOIGE says about 3.5 million Italian children aged 7 to 14 are illegally active on these platforms.
15 May 2026 · Joy Online →
Thursday 14 May
Technology reshapes leisure habits among urban Ghanaians
Technology has fundamentally changed how urban Ghanaians spend their leisure time, shifting from communal television watching and veranda gatherings to smartphone use and on-demand streaming. Streaming platforms have gained traction in Ghana's cities, with YouTube dominant across income levels and subscription services gaining ground among younger professionals, while local content creators produce Ghanaian-targeted short-form video and podcasts.
14 May 2026 · The Ghanaian Times →
Monday 11 May
Trump to visit China this week amid fragile trade truce
US President Donald Trump will travel to China from 13–15 May to meet Xi Jinping, the first visit by a US president to China in nearly a decade. The visit comes as a key test of the trade truce between Washington and Beijing following a tit-for-tat tariff war that saw tariffs top 100%.
11 May 2026 · Joy Online →
Friday 8 May
Instagram disables end-to-end encryption on direct messages globally
Instagram has switched off end-to-end encryption on direct messages worldwide, a reversal of Meta's previous commitment to the technology. The shift means Meta can now access message content, and while child protection groups welcome the decision, privacy advocates have condemned it.
8 May 2026 · Joy Online →
Thursday 7 May
How Crocs transformed from ridiculed footwear to fashion brand
Crocs has undergone a dramatic transformation from a utility shoe dismissed as poor taste to a sought-after global fashion statement. The brand's turnaround resulted from deliberate marketing strategies, focus on comfort and self-expression, and authentic collaborations that appealed to millennials, Gen Z, and celebrities.
7 May 2026 · Business & Financial Times →
Monday 4 May
Meta removes lawyer ads recruiting social media addiction plaintiffs
US senators Marsha Blackburn and Amy Klobuchar criticized Meta for removing advertisements by attorneys seeking clients in social media addiction lawsuits. Meta said it removed the ads to defend itself against the lawsuits and prevent trial lawyers from profiting using its platforms.
4 May 2026 · Joy Online →
Friday 1 May
Betty Elikem Azornu launches 'Mindful May' mental health campaign
Betty Elikem Azornu has launched 'Mindful May', a campaign to destigmatise mental health conversations in Ghana through plain language and honest discussion of issues like family pressure, toxic productivity, and depression, with a different weekly focus throughout the month.
1 May 2026 · The Ghanaian Times →
Monday 27 April
China blocks Meta's $2 billion acquisition of AI start-up Manus
Chinese regulators have prohibited Meta's acquisition of AI start-up Manus, worth approximately $2 billion, citing restrictions on foreign investment in the deal. Meta said the transaction complied with applicable law and anticipates an appropriate resolution.
27 April 2026 · Joy Online →
Gen Z's digital fluency offers business advantage if leveraged
An opinion piece argues that organisations should stop asking how to manage Gen Z and instead focus on leveraging their digital fluency to drive business performance. The article contends that when Gen Z is empowered to contribute and innovate, their familiarity with digital platforms and technology becomes a competitive asset rather than a workplace challenge.
27 April 2026 · Daily Guide →