Also known as: BSE · The Black Star Experience Secretariat
Black Star Experience — Presidency-backed organization organizing Ghana's inaugural Fashion Week and global cultural promotion campaigns including Highlife music and comedy events.
The Black Star Experience has entered into a partnership with United Kingdom-based Ghanaian-owned events company L’extase Limited to develop a major annual comedy event aimed at promoting Ghanaian and African comedy to international audiences. …
Highlife to the World: The Black Star Experience 2027 was officially launched in Barcelona on Sunday, 2nd August 2026, marking the start of a global campaign to promote Ghana’s iconic music genre ahead of the country’s 70th anniversary celebrations. …
Scenes from the launch The much-awaited ‘Highlife to the World (H2TW) – The Black Star Experience 2027’ campaign to promote Ghana’s iconic sound across the globe, was officially launched at the Seasea Club in Barcelona, Spain, on August 2, 2026. …
… Embassy in partnership with the American Film Showcase and African Creative TV, with support from Google, the Diaspora Affairs Office and the Black Star Experience, brought together filmmakers, investors, entrepreneurs, technology leaders, policymakers and cultural stakeholders t …
… Speaking ahead of the launch of the ‘Highlife to the World (H2TW) – Black Star Experience 2027’ campaign, scheduled for August 2, 2026, in Barcelona, Spain, the MUSIGA President described Highlife as Ghana’s priceless gift to the world. …
Bridge54, in Partnership with Black Star Experience and Kuriftu Resorts has successfully led a first-of-its-kind Ghana Month in Ethiopia initiative, bringing together tourism leaders, government officials, business institutions, creatives, entrepreneurs, hospitality partners, che …
International actor and entrepreneur Boris Kodjoe has paid a courtesy visit to the Minister for Sports and Recreation, Kofi Adams, in a meeting facilitated by the Black Star Experience, led by Coordinator and Presidential Staffer, Rex Owusu Marfo. …
Ghana is hosting the maiden Black Star Fashion Week, a two-day national fashion experience organised by the Presidency-backed Black Star Experience Secretariat in partnership with the Ministry of Tourism, Culture and Creative Arts. The event, taking place in Accra and Senchi, will feature a fashion summit on November 4 in Accra focused on industry dialogue, talent discovery, and showcasing Ghanaian fashion globally.
Ghana is hosting the maiden Black Star Fashion Week, a two-day national fashion experience organised by the Presidency-backed Black Star Experience Secretariat in partnership with the Ministry of Tourism, Culture and Creative Arts. The event, taking place in Accra and Senchi, will feature a fashion summit on November 4 in Accra focused on industry dialogue, talent discovery, and showcasing Ghanaian fashion globally.
Ghana is hosting the maiden Black Star Fashion Week, a two-day national fashion experience in Accra and Senchi organized by the Presidency-backed Black Star Experience Secretariat with support from the Ministry of Tourism, Culture and Creative Arts. The event aims to discover talent, convene industry stakeholders, and showcase Ghanaian fashion globally, with the first day featuring the Black Star Fashion Summit on November 4 in Accra.
Black Star Experience has partnered with UK-based L'extase Limited to develop an annual comedy event promoting Ghanaian and African comedy to international audiences, timed to coincide with Ghana's Independence celebrations and featuring comedians from Ghana, the diaspora, and other countries.
Ghana's "Highlife to the World: Black Star Experience 2027" campaign was officially launched in Barcelona on 2 August 2026, marking the start of a global initiative to promote the country's iconic music genre ahead of its 70th anniversary celebrations. The campaign will feature workshops, masterclasses and concerts across Africa, Asia, Europe and the Americas.
Ghana's Creative Arts Agency officially launched the 'Highlife to the World – The Black Star Experience 2027' campaign in Barcelona on August 2, 2026, to promote Ghana's iconic highlife sound globally through workshops, masterclasses and concerts across Africa, Asia, Europe and the Americas as part of activities marking Ghana's 70th independence anniversary.
Stakeholders at the Creative Economy Summit 2026 Ghana say the creative industry must develop a structured economic ecosystem with policies supporting intellectual property protection, contract enforcement, and production financing to attract investment and create jobs. The United States has identified Ghana's creative economy as a driver of economic growth and bilateral cooperation, while Ghana's Diaspora Affairs Office urges a shift from celebrating artistic talent to building institutions needed for commercialization.
The Musicians Union of Ghana (MUSIGA) President Bessa Simons announced the 'Highlife to the World' campaign to promote Ghana's Highlife music, which UNESCO inscribed on its Intangible Cultural Heritage List in December 2025. The campaign will be formally launched at a Barcelona concert on August 2, 2026, with rollout beginning in March 2027 alongside Ghana's 70th Independence Anniversary celebrations.
Bridge54, in partnership with Black Star Experience and Kuriftu Resorts, organised Ghana Month in Ethiopia, bringing together tourism leaders, government officials, businesses, and creatives from both countries to showcase Ghana's culture, products, tourism potential, and investment opportunities to an East African audience. The initiative included participation from Ghana's investment and tourism authorities, as well as senior Ethiopian tourism officials.
A Tourism Trade Show held in Ethiopia as part of Ghana Month at Kuriftu African Village brought together tourism stakeholders, business leaders, and diplomats to celebrate African unity and strengthen Ethiopian-Ghanaian partnerships in tourism, culture, and investment through exhibitions of Ghanaian traditions, craftsmanship, and cuisine.
International actor Boris Kodjoe met with Ghana's Sports Minister Kofi Adams to discuss his company Full Circle Streamline Travel, which plans to offer World Cup travel packages for Ghanaian fans attending the 2026 tournament in the US, Canada, and Mexico. The initiative aims to strengthen collaboration between Ghana's sports sector and private industry in sports tourism.