Makeup Ghana — organization developing the Ghana Beauty & Wellness Report in collaboration with the University of Ghana to assess the sector's economic contribution and growth prospects.
… The workshop was organised by Makeup Ghana, organisers of the Ghana Beauty Awards, in collaboration with senior faculty members of the College of Humanities at the University of Ghana at the West African Genetic Medicine Centre (WAGMC) Legon. …
Makeup Ghana, organizers of the Ghana Beauty Awards, in collaboration with the College of Humanities, University of Ghana, has successfully convened a Stakeholder Technical Workshop to kick-start the development of the inaugural Ghana Beauty & Wellness Report. …
… Speaking at the Ghana Beauty and Wellness Report Workshop organised by Makeup Ghana at the West Africa Genetic Medicine Centre of the University of Ghana on September 3, Madam Appau-Klu said the industry must be recognised as an important contributor to Ghana’s economy rather tha …
… In her welcome address, Rebecca Donkor, CEO of Makeup Ghana and co-organiser of the Expo, paid a glowing tribute to business partners and staff whose commitment powered the organisation’s 10-year milestone. …
… Singh acknowledged the support of local partners, particularly Makeup Ghana, which has helped connect organisers with businesses and professionals within the sector. …
… Organised by Makeup Ghana and Ace Group, the event has brought together leading brands, entrepreneurs, investors, creatives and policymakers from across Africa and other parts of the world. …
… Dogan said. “If the results are positive, our next step will be to set up a manufacturing plant here to produce our products locally for the West African market.” CEO of Makeup Ghana, Rebecca Donkor interacts with Mr Ata Dogan He noted that while the company already operates bran …
… We are creating a platform where ideas, innovation, and investment converge to shape enduring African brands.” With strategic partnerships spanning international markets, including collaboration between Makeup Ghana and the ACE Group (India & Dubai), the expo continues to positio …
A stakeholder workshop has been held to begin developing the inaugural Ghana Beauty & Wellness Report, a comprehensive assessment of the sector's economic contribution, employment, skills development, manufacturing, regulation, and growth prospects. The workshop, organised by Makeup Ghana in collaboration with the University of Ghana, brought together government institutions, regulatory bodies, academia, financial institutions, and industry representatives.
A stakeholder workshop has been held to begin developing the inaugural Ghana Beauty & Wellness Report, a comprehensive assessment of the sector's economic contribution, employment, skills development, manufacturing, regulation, and growth prospects. The workshop, organised by Makeup Ghana in collaboration with the University of Ghana, brought together government institutions, regulatory bodies, academia, financial institutions, and industry representatives.
Makeup Ghana and the University of Ghana's College of Humanities have begun developing the first Ghana Beauty & Wellness Report, a comprehensive assessment of the nation's beauty and wellness sector. The report aims to fill a gap in reliable industry data by providing analysis of the sector's economic contribution, business landscape, workforce, consumer trends, and investment opportunities.
Elsie Appau-Klu has called for the establishment of a cosmetology council and formalisation of Ghana's beauty and wellness industry, arguing this will unlock its potential for youth employment, entrepreneurship, and revenue generation. She noted the sector, which ranges from hairdressing to spa services, employs and serves millions of Ghanaians but remains largely informal despite its economic importance.
Makeup Ghana has commissioned the Ghana Beauty & Wellness Index, a biennial evidence-based report designed to track the industry's economic size, workforce, and growth trends. The inaugural 2026 edition will document five core areas including the industry's size and GDP share, practitioner and business numbers, and certification levels.
The 10th anniversary edition of Legacy Expo, formerly the Africa Makeup & Beauty Fair, drew nearly 400 exhibitors and key players from Africa and the Middle East to showcase beauty, cosmetics, and wellness products at the University of Professional Studies, Accra on June 3, 2026. CEO Rebecca Donkor announced a strategic partnership with Ace Group to expand international collaborations and position West Africa as a regional hub for the sector.
The 10th Beauty, Cosmetics and Wellness West Africa Ghana exhibition, held at UPSA Auditorium in Accra from 3–5 June 2026, brought together exhibitors from more than 10 countries including Turkey, India, South Africa, the UAE and Egypt. The three-day event aims to highlight growing opportunities in Ghana's beauty sector and connect international manufacturers with Ghanaian businesses and consumers.
Small and Medium-Scale Enterprises in the beauty and cosmetics industry say Ghanaian products are made with precision and finesse comparable to foreign ones and meet both local and international market requirements. The SMEs made these claims at the 10th Beauty, Cosmetics and Wellness West Africa Ghana Expo at the University of Professional Studies, Accra.
The 2026 Legacy Expo, formerly the Africa Makeup & Beauty Fair, opened in Accra with more than 300 exhibitors showcasing beauty, cosmetics and wellness products. The three-day event runs through Friday, June 5, 2026, at the UPSA Auditorium and marks 10 years since the expo's launch in 2016.
Turkish beauty and cosmetics firms are showcasing their brands at the 10th Legacy Expo at UPSA, with leading companies actively seeking local Ghanaian distributors to expand their presence in West Africa. Ojuvi Perfume House, a premium fragrance brand under M3 Cosmetics, is among the exhibitors drawing strong interest from local entrepreneurs and retailers.
The 2026 Legacy Expo, a decade-milestone edition of Africa's largest beauty and wellness trade exhibition, will convene over 300 exhibitors and 1,000+ industry professionals from June 3–5, 2026 at UPSA Auditorium in Ghana. The event, formerly the Africa Makeup & Beauty Fair, will feature networking, panel discussions, product demonstrations, and startup pitch sessions.
Legacy Expo 2026, the 10th edition of Africa's largest beauty and wellness trade exhibition, will take place June 3–5, 2026, at UPSA Auditorium and is expected to host over 300 exhibitors and attract 1,000+ industry professionals from across Africa and beyond.