Obrafour — Ghanaian musician known for hiplife and songs with meaningful lyrics, featured at 3rd Authentic Highlife Nite and 'Highlife to the World' campaign.
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Joy Online
… Lady P.J and Old Soja were also a revelation, while Obrafour brought energy to the stage. …
MUSIGA hosts 3rd authentic highlife nite to raise funds for AMWEFGhana's "Highlife to the World: Black Star Experience 2027" campaign was officially launched in Barcelona on 2 August 2026, marking the start of a global initiative to promote the country's iconic music genre ahead of its 70th anniversary celebrations. The campaign will feature workshops, masterclasses and concerts across Africa, Asia, Europe and the Americas.
6 August 2026 · Joy Online →
Ghana's "Highlife to the World: Black Star Experience 2027" campaign was officially launched in Barcelona on 2 August 2026, marking the start of a global initiative to promote the country's iconic music genre ahead of its 70th anniversary celebrations. The campaign will feature workshops, masterclasses and concerts across Africa, Asia, Europe and the Americas.
6 August 2026 · Joy Online →
Ghana's Creative Arts Agency officially launched the 'Highlife to the World – The Black Star Experience 2027' campaign in Barcelona on August 2, 2026, to promote Ghana's iconic highlife sound globally through workshops, masterclasses and concerts across Africa, Asia, Europe and the Americas as part of activities marking Ghana's 70th independence anniversary.
6 August 2026 · Daily Guide →
The Musicians Union of Ghana (MUSIGA) President Bessa Simons announced the 'Highlife to the World' campaign to promote Ghana's Highlife music, which UNESCO inscribed on its Intangible Cultural Heritage List in December 2025. The campaign will be formally launched at a Barcelona concert on August 2, 2026, with rollout beginning in March 2027 alongside Ghana's 70th Independence Anniversary celebrations.
20 July 2026 · Joy Online →
Ghana will hold a concert in Barcelona on August 2, 2026, to launch the 'Highlife to the World – BlackStar Experience 2027' global campaign, promoting and preserving Ghana's UNESCO-inscribed Highlife music and dance ahead of a worldwide rollout beginning in March 2027.
17 July 2026 · Daily Guide →
Ghana will launch the 'Highlife to the World – BlackStar Experience 2027' global campaign with a concert in Barcelona on August 2, 2026, featuring Ghanaian artists including Stonebwoy, Obrafour, and others. The campaign, organised by the Ghana Embassy in Madrid and partners, aims to promote and preserve Ghana's UNESCO-inscribed Highlife music and dance ahead of a worldwide rollout in March 2027.
17 July 2026 · Daily Guide →
Fashion entrepreneur Osebo the Zaraman says he is selective about music, preferring songs with meaningful and thought-provoking lyrics over those focused on catchy beats. He cited gospel, funeral, and hiplife tracks as examples of music that carry powerful messages, including works by Obrafour and M.anifest.
14 July 2026 · Joy Online →
The author argues that while data-driven, performance-optimized marketing has improved accountability and ROI measurement, the industry may be losing the ability to create memorable, emotionally resonant campaigns that build cultural connection—something earlier Ghanaian ads like Sunlight soap and Key Soap commercials achieved through entertainment and emotional engagement rather than pure optimization.
17 June 2026 · Joy Online →
Arts and culture journalist Kwame Dadzie challenges rapper Strongman's assertion that he was the first to rap on an adowa beat, arguing that Ghanaian rappers have rapped over adowa rhythms since the early 1990s, citing Reggie Rockstone's early hiplife work as evidence.
18 May 2026 · Joy Online →
Ghanaian disc jockey DJ Slim Jerry, based in New York, has released a new single titled Abonteen, blending upbeat Afrobeats rhythms with Afro House elements. The track, inspired by outdoor social culture and nightlife, reflects the growing fusion between African music styles and international dance influences.
17 May 2026 · Joy Online →
The 3rd Authentic Highlife Nite, held on April 25 at +233 Jazz Bar & Grill, featured performances by veteran and contemporary artists and raised funds for the Ageing Musicians Welfare Fund. The event marked the official launch of a landmark Highlife Festival scheduled for October 2026 and the 'Highlife 2 the World Tour'.
29 April 2026 · Daily Guide →
The Musicians Union of Ghana held its 3rd Authentic Highlife Nite on 25 April to raise funds for the Ageing Musicians Welfare Fund, featuring performances by Teacher, Mzbel, Obrafour, Kwabena Kwabena, and others. The event announced the official launch of the Highlife Festival planned for October 2026 and the Highlife to the World Tour.
27 April 2026 · Joy Online →